Majority of UK Shoppers Prefer Online to In-Store

If you are under the impression that online shopping is rapidly overtaking brick-and-mortar, you would be right. A new study has revealed that more than half of UK consumers now prefer to shop online than in-store, compared to 2017. Some of the top reasons consumers prefer online shopping include: the ability to shop 24/7, compare prices, find sales and a greater variety of options.

eCommerce search and navigation specialists EmpathyBroker, recently examined current consumers shopping behaviour. Their efforts revealed that customers now shop online an average of six times per month, while Generation Y says they make purchases on retailers’ websites eight times per month. In addition, 27 percent of men and 25 percent of women say they shop online once a week.

The survey of UK shoppers went even further to find out how detailed these searches and purchases are. Do shoppers prefer to browse? Or do they simply have a general look around a website? 13 percent reported that they have an exact product in mind “every time” they shop online. On the other hand, 33 percent browse online brands for “inspiration” about the latest trends.

The Future of UK Ecommerce

So how does this recent survey impact your online business? What should you take away from the results? As more and more consumers go online for their shopping needs, it presents a great opportunity for ecommerce retailers – it also means it is important to get the digital experience right to stay competitive.

Consider the following additional facts the study discovered:

  • The cost of product (58%), free delivery and return options (57%) and the search function (29%) are the third most important aspects for consumers.
  • 61 percent of survey participants shared that they use a search option “every time” or “a lot” when shopping online.
  • In fact, 64% percent of UK consumers surveyed say that they are less likely to buy if a search option tool is not available.

“It’s no longer enough to offer great products or have the coolest store,” explains Angel Maldonado, founder of eCommerce search and navigation experts, Empathy Broker.

“It helps, yes, but in the end, it all comes back to emotions, to making people feel unique and special. Smart retailers are thinking more about people, relationships and creating memorable and joyful digital experiences.”

Do you need more information on the growth of UK ecommerce, industry insights or payment processing options? Consider the expert tips and reviews Best Payment Providers has to offer. Find helpful information like worldpay zinc review to help your business navigate the rapid changes and growth of ecommerce.

Author Bio: Payment industry expert Taylor Cole is a passionate merchant account expert who understands the complicated world of accepting credit and debit cards at your business. His understanding of the industry has helped thousands of business owners save money and time.